We are a boutique real estate investment banking firm

Bluewater Capital Partners, LLC is a boutique Commercial Real Estate Investment Banking firm based in Sarasota, Florida that arranges debt and equity capital for both Properties and Operating Companies located in the Southeastern United States. 


Currently, we are focused on providing fixed rate, non-recourse financing with 30 year amortization schedules and a variety of terms, for 90% or better occupied apartment complexes with 10 - 50 units. Please visit our Small Balance Loan Program Tab for more details on the Program. 


We offer attractive Referral Fees for deals closed as a result of financing leads from Real Estate Brokers, CPAs, Real Estate Attorneys, Registered Investment Advisors, Residential and Commercial Mortgage Brokers, and Insurance Agents. Please see our Referral Program Tab for more details on this Program. 


We are members of the Mortgage Bankers Association, the Urban Land Institute and the International Council of Shopping Centers.

Mr. John W. Herbert, Esq.

Our Founder & President

Mr. John W. Herbert, Esq. is the Founder and President of Bluewater Capital Partners, LLC. Mr. Herbert has over forty years of legal, commercial real estate finance, and corporate banking experience. He has underwritten in excess of $2.5 Billion of commercial real estate transactions in his career. 

Mr. Herbert received his BA Degree from the University of Colorado in 1972, his JD Degree from Golden Gate University in 1975, and his Masters in Real Estate Degree from the University of Florida in 2000. He was admitted to the California Bar in 1976 and is currently an Inactive Member. Mr. Herbert is a Member of the Mortgage Bankers Association, the ICSC and the Urban Land Institute. He currently serves as Board President of the Florida House Institute, a 501(c)3 Educational Non-Profit based in Sarasota, Florida.

Our Core Values


1 Always Do The Right Thing.

2 Do more with less. Do it faster. Do it better.


3 Where others see problems, find opportunities


4 Where others see risk, find margin and flow. Mitigate risk through selectivity and underwriting.


5 Where others see complexity, push through to simplicity.


6 Where others see only upside, find the downside.


7 When others are in a hurry, be patient, thoughtful and analytical.


8 Think of your colleagues as customers. Think of your customers as colleagues. Respect them as people. Treat them as you would like to be treated.


9 Demand clarity in documentation


10 Never sacrifice the long run to the short run.


11 Employ the power of teamwork.


12 Anticipate the worst possible outcome; mitigate against it; do not, however, be afraid to take a well-considered risk. 


13 Be consultive; two minds are better than one


14 Be attentive to detail; the details can kill you.


15 Be innovative; if you stop, the world will pass you by.


16 Be aggressive; the world will not come to you.


17 Be thoughtful; this is a thinking person’s business. Thoughtless errors, large or small, are unacceptable.


18 Work hard; there is no such thing as easy money.


19 Learn; knowledge is both power and the key to success.


20 Meet problems head-on; timely action is the key to avoiding loss.


21 Always Do The Right Thing.